A closer observation would reveal that yellow disks contain more pollen than those with red discs. Of course, this does relate to age. Flowers with red discs are older and have already had most of their pollen removed. In this way, the color change seems to be signaling that the older flowers are not worth visiting. Certainly the bees notice this. But why go through the trouble of keeping spent flowers? Why not speed up senescence and pour that extra energy into seed production?
Well, its all about cues. Bees being the epitome of search image foragers are more likely to visit plants with larger floral displays. By retaining these old, spent flowers, the asters are maintaining a larger sign post that ensures continued pollinator visitation and thus increases their chances of cross pollination. The bees simply learn over time to ignore the red disc flowers once they have landed. In this way, they maximize their benefit as well.
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